Resume

As a dedicated Director of Marketing and Communications and Graphic Designer, I offer over 20 years of experience in managing and designing both internal and external communications. Known for my exceptional organizational skills, attention to detail, and effective prioritization, I excel in handling multiple concurrent projects. My strong leadership and collaboration with teams and external partners ensure successful project outcomes.

Additional Portfolio Projects: bit.ly/kvalvick_portfolio

City of Everett Transit,  Everett, WA      
03/2023 – 03/2024

• Developed and managed internal and external graphics, including physical collateral, website, and social media content.

• Collaborated in meetings to strategize outreach and marketing campaigns

• Designed and produced printed and digital graphic materials, including posters, ads, maps, postcards and signage

• Planned and managed project scopes, design production schedules, and budget estimates for visual media

• Provided content creation and review support for other City of Everett departments

• Coordinated procurement of printed materials, ensuring vendor collaboration maintained brand consistency

• Monitored and approved graphic projects from internal and external partners, providing feedback as needed

Imagine Children’s Museum – Everett, WA
01/2007 – 01/2022

• Led all aspects of the Communication Department, including strategic planning, financial management, and marketing plans to promote programs, services, and the museum store

• Designed and managed internal and external communications, focusing on content creation for newsletters, marketing materials, and advertising campaigns

• Managed and marketed events, fundraisers, and social media to drive engagement and visibility

• Developed community partnerships and co-marketing opportunities to expand museum awareness, leveraging marketing data analysis to identify effective strategies

• Managed online paid marketing campaigns (Google Ads, Facebook/Instagram) and budgeted marketing expenses.

• Managed all department expenses related to marketing materials and advertisement campaigns, utilizing insights from marketing data analysis

• Developed internal documents such as department manuals and provided input on changes to policies and overall culture, enhancing departmental efficiency

• Planned and designed the Museum’s internal/external exhibit and marketing signage, integrating content creation principles

• Developed, managed, and maintained the organization’s website, blog, and online store

• Designed and maintained the organization’s electronic and internet-related communication development, maintenance, and evaluation processes, ensuring alignment with marketing goals

• Designed and managed e-newsletters, community calendars, social media, TV, website, and radio ad campaigns, contracts, and partnerships, focusing on social media management strategies

• Edited videos, retouched photos, color edited and manipulated images, and organized the image library to enhance visual content quality

• Oversaw tourism grant funding and marketing across print, social media, and electronic platforms, utilizing marketing management techniques

• Assisted the Development Team with grant planning and data analysis, contributing to informed decision-making.

• Managed a team of two employees in the Communications Department, including job training, scheduling, reviewing, and task assignment, promoting effective collaboration

Iridio Color Service, affiliate of RR Donnelley and Sons
11/2002 – 01/2007

• Played a critical role in ensuring the quality, consistency, and timeliness of daily production jobs, acting as a conduit for information between account coordinators and the production team

• Actively participated in daily scheduling meetings to maintain work schedules and assess priorities

• Facilitated production by routing tasks and ensuring adherence to the schedule

• Prepared training materials and trained all new department employees

• Received customer-supplied materials and reviewed them to ensure readiness for production

• Prepared jobs for production entry and performed preliminary operations for scanning, digital technicians, and color analysts

• Proofread and printed checks for all interim and final proofs to ensure accuracy

• Structured, implemented, and maintained a standard operating procedure for accounts

• Conducted pre- and post-invoice audits for account coordinators and management to provide job history, postproduction information, and documentation

• Provided project management support to web clientele

Iridio Color Service
04/1997- 11/2002

• Worked with 6 sales professionals covering 3 states (Washington, Oregon and New York)

• Supported sales with new accounts and maintained existing for catalog/collateral/web clientele

• Quickly and effectively implemented solutions for customer challenges

• Maintained quality control, while constantly seeking new ways to improve customer service

• Liaison between internal production staff and client

• Scheduled projects with production expediter to meet client & printer deadlines

• Worked closely with printers: Web Offset/Short-run Digital Presses

Creative Software – Illustrator, InDesign, Photoshop, Dreamweaver, Acrobat Pro, Sketch, iMovie, Figma, Canva, Lightroom

Microsoft Office Suite – Word, Excel, PowerPoint, SharePoint, Planner, Admin

Social Media Platforms – Facebook, Instagram, X, Pinterest, Vimeo, YouTube Video Channel, LinkedIn Hootsuite, Meta Business, and Loomly for scheduling

Website Design & Hosting Platforms – WordPress, WooCommerce, CivicPlus, Squarespace, Clover, Etsy, Shopify, HMTL, CSS, Unbounce (Landing Pages)

Email Marketing Platforms – Mailchimp, ContactMonkey, Constant Contact

Project & Team Management Software – Trello, Microsoft Planner, Monday.com, Microsoft Teams, Slack, Google Suite, Clickup

Payment Platforms – Paypal, Stripe, Square

Donor/Member/Sales Databases – CiviCRM, Donor Perfect, Salesforce, TAM, Dubsado

Scheduling Software: Acuity Scheduling, Bookeo

SEO/Analytics – Google AdWords, Google Analytics 4, Google Business Platform, Google Search Platform, Yoast SEO, Meta Tag Implementation

Basic IT Support

Everett Community College
06/1995

Associate Arts Degree: Graphic Design

• Imagine Children’s Museum Leadership Team

• Imagine Children’s Museum Emergency Response Team

• Imagine Children’s Museum Succession Team

• City of Everett LTAC (Lodging Tax Advisory Committee) Member