As a dedicated Director of Marketing and Communications and Graphic Designer, I offer over 20 years of experience in managing and designing both internal and external communications. Known for my exceptional organizational skills, attention to detail, and effective prioritization, I excel in handling multiple concurrent projects. My strong leadership and collaboration with teams and external partners ensure successful project outcomes.
Additional Portfolio Projects: bit.ly/kvalvick_portfolio
City of Everett Transit, Everett, WA
03/2023 – 03/2024
• Developed and managed internal and external graphics, including physical collateral, website, and social media content.
• Collaborated in meetings to strategize outreach and marketing campaigns
• Designed and produced printed and digital graphic materials, including posters, ads, maps, postcards and signage
• Planned and managed project scopes, design production schedules, and budget estimates for visual media
• Provided content creation and review support for other City of Everett departments
• Coordinated procurement of printed materials, ensuring vendor collaboration maintained brand consistency
• Monitored and approved graphic projects from internal and external partners, providing feedback as needed
Imagine Children’s Museum – Everett, WA
01/2007 – 01/2022
• Led all aspects of the Communication Department, including strategic planning, financial management, and marketing plans to promote programs, services, and the museum store
• Designed and managed internal and external communications, focusing on content creation for newsletters, marketing materials, and advertising campaigns
• Managed and marketed events, fundraisers, and social media to drive engagement and visibility
• Developed community partnerships and co-marketing opportunities to expand museum awareness, leveraging marketing data analysis to identify effective strategies
• Managed online paid marketing campaigns (Google Ads, Facebook/Instagram) and budgeted marketing expenses.
• Managed all department expenses related to marketing materials and advertisement campaigns, utilizing insights from marketing data analysis
• Developed internal documents such as department manuals and provided input on changes to policies and overall culture, enhancing departmental efficiency
• Planned and designed the Museum’s internal/external exhibit and marketing signage, integrating content creation principles
• Developed, managed, and maintained the organization’s website, blog, and online store
• Designed and maintained the organization’s electronic and internet-related communication development, maintenance, and evaluation processes, ensuring alignment with marketing goals
• Designed and managed e-newsletters, community calendars, social media, TV, website, and radio ad campaigns, contracts, and partnerships, focusing on social media management strategies
• Edited videos, retouched photos, color edited and manipulated images, and organized the image library to enhance visual content quality
• Oversaw tourism grant funding and marketing across print, social media, and electronic platforms, utilizing marketing management techniques
• Assisted the Development Team with grant planning and data analysis, contributing to informed decision-making.
• Managed a team of two employees in the Communications Department, including job training, scheduling, reviewing, and task assignment, promoting effective collaboration
Iridio Color Service, affiliate of RR Donnelley and Sons
11/2002 – 01/2007
• Played a critical role in ensuring the quality, consistency, and timeliness of daily production jobs, acting as a conduit for information between account coordinators and the production team
• Actively participated in daily scheduling meetings to maintain work schedules and assess priorities
• Facilitated production by routing tasks and ensuring adherence to the schedule
• Prepared training materials and trained all new department employees
• Received customer-supplied materials and reviewed them to ensure readiness for production
• Prepared jobs for production entry and performed preliminary operations for scanning, digital technicians, and color analysts
• Proofread and printed checks for all interim and final proofs to ensure accuracy
• Structured, implemented, and maintained a standard operating procedure for accounts
• Conducted pre- and post-invoice audits for account coordinators and management to provide job history, postproduction information, and documentation
• Provided project management support to web clientele
Iridio Color Service
04/1997- 11/2002
• Worked with 6 sales professionals covering 3 states (Washington, Oregon and New York)
• Supported sales with new accounts and maintained existing for catalog/collateral/web clientele
• Quickly and effectively implemented solutions for customer challenges
• Maintained quality control, while constantly seeking new ways to improve customer service
• Liaison between internal production staff and client
• Scheduled projects with production expediter to meet client & printer deadlines
• Worked closely with printers: Web Offset/Short-run Digital Presses
• Creative Software – Illustrator, InDesign, Photoshop, Dreamweaver, Acrobat Pro, Sketch, iMovie, Figma, Canva, Lightroom
• Microsoft Office Suite – Word, Excel, PowerPoint, SharePoint, Planner, Admin
• Social Media Platforms – Facebook, Instagram, X, Pinterest, Vimeo, YouTube Video Channel, LinkedIn Hootsuite, Meta Business, and Loomly for scheduling
• Website Design & Hosting Platforms – WordPress, WooCommerce, CivicPlus, Squarespace, Clover, Etsy, Shopify, HMTL, CSS, Unbounce (Landing Pages)
• Email Marketing Platforms – Mailchimp, ContactMonkey, Constant Contact
• Project & Team Management Software – Trello, Microsoft Planner, Monday.com, Microsoft Teams, Slack, Google Suite, Clickup
• Payment Platforms – Paypal, Stripe, Square
• Donor/Member/Sales Databases – CiviCRM, Donor Perfect, Salesforce, TAM, Dubsado
• Scheduling Software: Acuity Scheduling, Bookeo
• SEO/Analytics – Google AdWords, Google Analytics 4, Google Business Platform, Google Search Platform, Yoast SEO, Meta Tag Implementation
• Basic IT Support
Everett Community College
06/1995
Associate Arts Degree: Graphic Design
• Imagine Children’s Museum Leadership Team
• Imagine Children’s Museum Emergency Response Team
• Imagine Children’s Museum Succession Team
• City of Everett LTAC (Lodging Tax Advisory Committee) Member